Olymp loses EU mark appeals
Olymp lost appeals related to EU trade mark cases. The cases involved colour combination marks. The General Court decided that two or more colours in combination are often not considered inherently distinctive. This decision was based on the need to keep colours available to competitors.
Why it matters
This case illustrates the importance of ensuring a trade mark is distinctive, as non-distinctive marks may not be eligible for protection. Businesses should consider this when choosing and registering their marks.
This explanation is based on a post on IPKat, an independent blog about intellectual property law. The original post has the full details.
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